Visa partners with AEON and AEON MaxValu Supermarket to launch contactless payments
06/18/2020
Visa, the world’s leader in digital payments, has announced a faster and more convenient way for Cambodians to pay with the launch of contactless payments acceptance at AEON and AEON MaxValu Supermarket in Cambodia. With this new payment technology, shoppers will be able to simply tap their card against the POS terminal in order to pay, rather than needing to use the traditional “swipe” or “dip” method.
Contactless offers shoppers an even faster way to pay for their purchases at AEON and AEON MaxValu, and given that the card never has to leave their hand, contactless payments are also a safer way of conducting transactions while maintaining social distancing. The company will also be rolling out contactless payments at its AEON and AEON MaxValu supermarkets across the nation.
Ms. Chum Monika, Visa Country Manager for Cambodia, said: “We’re incredibly pleased to be working with AEON to launch contactless payments at their AEON and AEON MaxValu supermarkets across the country. Not only this technology make conducting transactions easier for both consumers and retailers, but because the card stays in the cardholder’s hand, it also offers a greater degree of safety for all parties right now, as it minimises the need for physical contact. We look forward to working with AEON and AEON MaxValu Supermarket to drive uptake of contactless payments, and electronic payments more broadly in Cambodia.”
From 18th June, cardholders that use contactless payments at AEON and spend over US$20 can receive a US$3 gift voucher which can be redeemed at AEON on the next purchase. The promotion is running for a limited time, and terms and conditions do apply. See individual outlets for more details.
Mr. Sin Pysey, Director of AEON, said: “At AEON and AEON MaxValu, we’ve always prioritised giving our customers an outstanding shopping experience, and providing contactless payments is another example of our commitment to this ethos. However, given the current state of affairs, we see contactless as a way of helping to ensure that our customers are also able to stay safe while still being able to enjoy a fantastic, convenient retail experience.”
Despite the Cambodian economy being heavily reliant on cash, new methods of paying electronically are gaining traction with consumers. Based on Visa’s latest Consumer Payment Attitudes Study1, four out of five (79 percent) Cambodian consumers expect to be using cashless payments at supermarkets and hypermarkets in the future. Meanwhile, one third of respondents (33 percent) are interested in using cards to make contactless payments, and a little over a third (36 percent) are interested in using smartphones to make contactless payments.
Contactless payments have gained substantial traction recently around the world, with governments and businesses looking for ways to continue commerce while minimising contact between people. Contactless has already become a common way to pay in Asia Pacific, accounting for 41 percent of face-to-face Visa transactions in 20192.
1 The Visa Consumer Payment Attitudes Study 2018 was conducted by Intuit Research on behalf of Visa in mid-2018 across eight Southeast Asian countries: Cambodia, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam. Total sample size is 4,000 including 500 adults in Cambodia aged 18-65, covering all education groups, but with quotas set on household income and location of residence to ensure representative sample.
2 VisaNet data, Investor Day 2020.
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, visa.com/blog and @VisaNews.